TO THE GROOM


Let’s face it: when it comes to weddings, most of the spotlight tends to shine on the bride. But hey, the groom has a major role to play, too -- and it goes way beyond showing up in a tux and saying “I do” at the right moment. Grooms, this one's for you. Whether you're chill, Type A, or somewhere in between, these tips will make sure you’re prepped, polished, and present for your big day -- without breaking a sweat (well, maybe just a little). Here's your ultimate, unstated groom's guide to wedding day greatness:


1. Don't Try Anything New (Seriously, Just...Don't)

One week out = lockdown mode. No new skincare products. No new foods. No last-minute haircuts. And no wild experiments with your facial hair. You don’t want to show up looking like you lost a bet with your barber or had an allergic reaction to an exotic new face mask. Stick to what works. This is not the time for surprises -- unless it’s a surprise love letter to your bride, which we fully support.


2. Your Hands Are In the Spotlight

People will notice your hands. They're going to be photographed, held, and admired.

So yes, get a manicure -- a simple buff and clean-up will do. Pair that with some moisturizing and your hands will be wedding-photo ready.


3. Eat Something (And Drink Water, Please!)

You're excited. You're nervous. You’ve got butterflies doing parkour in your stomach. We get it.

But do not -- and we repeat, do not -- skip eating and hydrating. You don’t want to be that guy who faints mid-vows. Trust us, it’s not a great look (even if it does make for dramatic photos).


4. Master Your Bow Tie (or Delegate Like a Boss)

If you're wearing a bow tie or tie, learn how to tie it before the wedding day. Practice. Then practice again. Better yet, have your best man be the official "tie guru." He can save the day while you enjoy your pre-wedding calm (or mild chaos).


5. Gather Your Details Like a Pro

Want those epic groom flat-lay photos? You’ll need your essentials ready:

  • Socks (matching ones, please);
  • Belt or suspenders;
  • Tie or bow tie;
  • Boutonniere;
  • Cufflinks;
  • Shoes (polished!);
  • Cologne;
  • Watch;
  • A special heirloom (think: a passed-down ring or vintage money clip);
  • A cigar and cutter (for that GQ energy);
  • Pocket Square;
  • Sunglasses (bonus points if they’re cool)

These items add personality to your wedding album -- and help tell your story.


6. Finish Your Vows Before the Day Of

Do. Not. Write. Your. Vows. The. Morning. Of. Avoid the panic, the pressure, and the possibility of an emotional breakdown over coffee. Give yourself the mental space to rehearse and relax. Write them at least a day before, then breathe easy.


7. Press, Iron, and De-Wrinkle That Suit

Wrinkled suit = rushed groom. Make sure your outfit is steamed and looking fresh. You’ll thank yourself when you see your sharp silhouette in the photos.


8. Empty Those Pockets

Phones, keys, wallets -- ditch them all before the ceremony.

Bulging pockets ruin clean lines and tailored vibes. Hand everything off to your best man or wedding planner, and strut your aisle like the stylish gent you are.


9. Walk Down the Aisle Like You Mean It

Take your time. Make eye contact with loved ones. Feel the moment. Greet your groomsmen with a handshake, hug, or nod of brotherhood. You're setting the tone here -- cool, confident, connected.


10. Let the Tears Flow, My Dude

When your bride walks toward you, let the moment hit you. The best groom photos are the real ones -- the ones where you’re not afraid to feel it all. You’re allowed to cry. You're encouraged to cry. (Even the toughest guys get misty-eyed -- just ask your photographer.)


11. Whisper the Words She’ll Never Forget

When your bride reaches your side, take her hands and gently whisper something meaningful.

“Wow, you look stunning” or “I can't believe I get to marry you” goes a long way. It sets an emotional, intimate tone that lingers beautifully through the ceremony.


BONUS TIP: Less Stress = More Presence

Most of these tips are about preparation, because the more you do ahead of time, the more you get to enjoy the day. Be in the moment, soak it all in, and be the groom your bride dreamed of -- and the one your future self will thank.


This isn’t just a day about looking good. It’s about feeling good -- connected, prepared, and totally present. Your bride will be glowing, the guests will be watching, and the cameras will be clicking. Make your mark by being authentic, emotionally open, and ready for the beautiful journey ahead. Now go forth and groom like a legend.